Job Title

Digital Marketing Manager

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Job Description

Digital Marketing Manager

Location:  Sheffield, UK

Salary:  £30,000 – £35,000 p.a (DOE)

Permanent, Full-time.

Our client, a national waste management solutions business based in Sheffield are expanding and we are keen to speak with Digital Marketing Managers for this newly created position.

In this senior and influential role, you will work closely with the Commercial Director and internal teams to develop the online marketing plan including developing strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic.

You will consider yourself to be someone who understands digital marketing with strong written and verbal communication skills, who can set a plan, analyse performance, and recommend changes to ensure that commercial objectives are consistently achieved.

 

Your Responsibilities:

  • Build and roll out a comprehensive marketing plan for the business and its core sites.
  • Develop and implement SEO and PPC strategies.
  • Create and manage link building strategies, content marketing strategies, and social media presences.
  • Innovate and present new marketing platforms and strategies.
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.
  • Managing existing website content and ensure relevance and accuracy.
  • Ongoing, and active management of content across all digital platforms.
  • Forecast marketing campaign growth and ROI for marketing campaigns.
  • Manage email and social media marketing campaigns.
  • Use Google Analytics, Google AdWords, and other relevant sites.
  • Drive traffic to company pages.
  • Develop and manage projects, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
  • Be happy to help expand the marketing team, line manage new staff, e.g a PPC Executive.

About you:

You’ll consider yourself to be an experienced digital marketing professional with experience of growing strong brands in competitive market segments through a variety of online channels.

  • Bachelor’s Degree in Advertising or Marketing
  • 5 Years’ Experience In Digital Marketing in a mid to senior-level role.
  • Strong Written and Verbal Communication Skills.
  • Experience of leveraging SEO, PPC, Google AdWords, third party referrers, Facebook and Twitter to achieve commercial goals.
  • Analysing the performance of channels including third-party referral sites and making recommendations to improve performance.
  • Numerate with strong analytical skills to see what the numbers are saying.
  • You will be forward-thinking and strategic in nature, capable of seeing the bigger picture, as well as stay focused on details.
  • Be a team player, who can demonstrate leadership when needed, but knows when to take a step back and let others lead.
  • Influential and persuasive to get messages across and defend a point of view.
  • Resilient and comfortable with change, willing to flex plans to meet shifting commercial priorities.

Skills:

  • Advanced SEO skills.
  • Social Media Marketing.
  • Campaign Design.
  • Campaign Analysis.
  • Project Management.
  • Strategy Development.
  • MS Office Packages, Advanced PowerPoint, Excel and Word skills.

Other Benefits:

  • Flexible working hours.
  • Individual monthly bonus scheme.
  • Quarterly Team Bonus scheme.
  • Christmas bonus scheme.
  • Plenty of social events.

We are looking for an individual who can help grow my client’s company and be part of a vibrant, energetic business. They are in Sheffield, a green, modern cityscape set against the stunning backdrop of the Peak District National Park. Sheffield also has a thriving cultural scene boasting award-winning theatre, beer, music, festivals, street art and so much more.

 

Keywords: digital marketing, marketing manager, PPC, SEO, Google AdWords, marketing strategy, digital campaign management, digital marketing manager, marketing executive, digital marketing executive.

 

Verus Recruitment Partners are acting as a Recruitment Agency in relation to this vacancy and is an Equal Opportunities Employer.

 

My client is committed to creating an inclusive work environment that reflects the diversity of our community. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, and age or disability status.

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